Part one. MODEL OF MARKETING SYSTEM
I. Marketing System Element's
1. Factor's surroundings
2. Advertisement
3. Standard
4. Economic group
5. Consumption group
6. Staff group
7. An ability to pay
8. Consumer
9. Produce
10. Salary
11. Costs product (services)
12. Case
13. Work cost
14. Good (Services)
15. Unit of labor
16. Efficacy
II. Predicate's of Marketing System
1. Need
2. Requirements
3. Supply
4. Income
5. Market (Transaction)
6. Qualification
7. Demand
8. Activity
9. Satisfaction
Part two. MODEL OF MARKETING SYSTEM MEDICAL SERVICE
A parity and adequacy of concepts of model of marketing system and categories of system of public health service's, functioning in conditions of the market
|
Categories of marketing system
|
Categories of system of public health service’s
|
|
Factor’s surroundings
|
Medico-social problems
|
|
Advertisement
|
Medical service
|
|
Standard
|
Medical standard
|
|
Economic group
|
Medico-economical group
|
|
Consumption group
|
Medico-diagnostically group
|
|
Staff group
|
Medical staff group
|
|
An ability to pay
|
An ability to pay
|
|
Consumer
|
Patient
|
|
Produce
|
A doctor
|
|
Salary
|
Salary
|
|
Costs product (services)
|
Summary for a medical help
|
|
Case
|
Case
|
|
Work cost
|
Doctor's work cost
|
|
Good (Services)
|
Treatment
|
|
Unit of labour
|
Doctor's unit of labour
|
|
Efficacy
|
Medical help effect
|
|
Need
|
Illness
|
|
Requirements
|
Need in medical help
|
|
Supply
|
Recommendations in medical help
|
|
Income
|
Income
|
|
Market (Transaction)
|
Aim (bargain)
|
|
Qualification
|
Qualification
|
|
Demand
|
Demand for medical help
|
|
Activity
|
Medical practice
|
|
Satisfaction
|
Satisfaction with medical help
|
|
Model of Marketing System
(Construct)
Step 1
Step 2 Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Step 9
Step 10
Step 11
Step 12
Step 13
Step 14
Step 15
© Igor A.Togonov (Russia), 2001
Igor Togunov, KMN
Russia, Vladimir,
St. Gorkogo, 113 "Б"-201
Tel: (0922) 33-15-04
Fax: (0922) 33-51-98
E-mail:
igor@vofoms.elcom.ru
|
